The Wolf Project – Men’s Skincare Review

You’ve likely landed on this page because you’re looking to get a good idea of whether any of the Wolf Project men’s skincare products deserve your hard-earned money. After all, there are only three things to care about when it comes to skincare products, especially for men, and the first is, does the product work? In other words, does it do what it says it does? Or are the product’s claims nothing more than marketing nonsense?

The second evaluation point is how well it does what it says it does. When it comes to men’s skincare, the thing we have to judge a product often has to line up with any of these criteria:

  • Does it moisturize the skin, preventing dryness, and how well does it do that?
  • Does it reduce the appearance of wrinkles and fine lines?
  • Does it reduce dark under-eye circles?
  • Does it reduce inflammation and puffiness in the face?
  • Does it create an overall impression of smoothness and healthy skin?
  • Does it cleanse the skin thoroughly?
  • Does it control oil?
  • Is it good at preventing acne?

Of course, that’s a lot to ask of a single skincare product, and even I, of limited experience with skincare for men, wouldn’t expect it to do all that. That said, the Wolf Project products I got my hands on all claimed to do at least a few of these functions, and before I tell you how that went, let me tell you where this review of Wolf Project comes from. 

The third point of evaluation for a consumable product in the sense that you’ll have to keep buying more of it, akin to something like toothpaste, is, how affordable is it?

I’ll be honest in saying that I’m one of those stubborn men that’s always taken facial skincare routines somewhat for granted. Sure, as I’ve gotten older, I started to care about the appearance of wrinkles, bags under my eyes and some dark circles a bit more, but I’ve never gone out of my way to seek and test more than a few brands actively. That all changed in the past couple of years as I’ve started to be a bit more mindful of my ageing appearance and decided that the skin on my face needed a bit more care. 

So if you’re one of those men in your 30s, 40s or 50s that’s now staring in the mirror and trying to figure out whether something like the Wolf Project’s lineup of men’s skincare products is a good choice for you, but you’re a newbie to all of this, you’ve come to the right place. 

The Wolf Project

I like to start any product review with a quick look at the company that made the product. That’s because it’s good to have some clarity about where the company’s products are manufactured, their production processes, and their ethical standards. 

The Wolf Project was founded by a former Procter & Gamble director, presumably bringing a wealth of skincare product experience with him to his new company. The products are designed in Switzerland and engineered and produced in South Korea. If you’ve ever heard anything about skincare products, you’ll know that South Korea tends to be kind of the mecca for high-end skincare products, and much of the innovation that happens in skincare comes straight out of South Korea. 


I couldn’t fully vet the company’s claim that 95% of the items they use in the formulation of products are “natural,” but I generally find a claim like this to be more marketing than a statement of fact. After all, what is “natural” anyway? But if you are interested in knowing what you’ll be slathering on your face when you use one of Wolf Project’s skincare products, you can see a list of their ingredients here

So, is The Wolf Project, a company made for men, by men, a progressive vision of masculinity as they claim? Let’s take a look at my experience with their products. 


As with nearly every consumer product that we review here, I tend to give some mention to the way the product is packaged. Sure, it has no impact on how the product functions in this case, but nevertheless, the presentation, in a hyper-competitive world of consumer products, remains important.

While there was nothing particularly high-end about any of the Wolf Project products’ packaging, they’ve done a nice job in matching the packing with their overall branding. The containers arrived mostly in cardboard boxes enclosing standard plastic bottles inside, while the varying masks come in a cardboard box that contains a few individually sealed packages. A great combination of branding, colours and design choices make Wolf Project packaging quite lovely.

Wolf Project Face Foaming Cleanser

Retailing for $14.50, the Face Foaming Cleanser is designed for daily cleaning and uses a 95% naturally activated charcoal formula. As such, it purports to have the following benefits:

  • Reduced oil
  • Skin brightening
  • Prevent acne 

I’m not going to get into the massive list of ingredients this product has, because frankly, I don’t know what most of them do or purport to do, but let’s just say it’s a whole lot of ingredients that wind up going on your face. So what was my experience with the Face Foaming Cleanser?

First, this skincare product has a very nice but subtle citrusy smell. It’s not overwhelming at all, and the scent only barely lingers on your skin after you’ve applied it and washed it off. That was a pretty pleasant experience as I’m normally averse to any strong smells lingering on my face, as I have experienced with some other daily cleaners from other brands. It really surprised me how a very small amount of it went a long way to cover my face, indicating a fair bit of value for the price. 

While applying the cleanser, you’re left wondering a bit how this product is supposed to reduce oil when it definitely feels a bit oily as it’s being applied to your skin. Thankfully that worry never materialized into anything as the cleanser washes away without any oily residue. Once you’ve worked the product into your skin, it winds up having the consistency of shaving cream. 

After applying the cream and washing my face, my skin immediately felt fresher and slightly moisturized. But what were the longer-term impacts of using this facial cleanser for 30 days?

Here’s a quick scoring out of 10 on each of the product’s claims:

Reduced Oil – 8/10. While the oil production on my face is not normally off the charts, it’s not trivial either. The Wolf Project foaming cleanser did a nice job of keeping my face oil-free. I know this because I did not use any other products on my face for the 30 days of testing, and when I stopped using the product, the oil production gradually came back within about seven days. 

Skin Brightening – 5/10. This particular outcome is fairly tough to judge as the only areas of my skin where I thought I could see some very minor improvement were the dark circles under my eyes. However, you’d have to look pretty hard to notice the difference. 

Prevent Acne10/10. I’m giving this outcome a perfect score as my face did not break out in any acne during the testing period. That said, my face has never been particularly prone to acne, so this claim is probably better tested by someone who IS prone to acne breakouts. 

Wolf Project Mud Mask

Project Wolf’s Mud Mask comes in a box containing a 5-pack supply of masks. Retailing for $29.50, it’s not exactly cheap, but it’s designed to give your skin some almost immediate benefits. So if you’ve just started dating someone new, or you’ve got an important set of meetings or video calls, and you want your face looking its absolute shining best, the Mud Mask from Wolf Project is probably a good way to give your face a look it deserves.

The mask is made from a blend of kaolin & bentonite clays, and it’s recommended that you use it once or twice per week for optimal results. The mask comes in two pieces, though; I only used the upper portion of the mask because of my copious facial hair. The clay-based mask was relatively easy to apply, though I would suggest that you peel away the protective film quite slowly as the mask is prone to tearing if you go too fast. Also, make sure you apply the mask somewhere near a sink as it is quite slimy and tends to drip a touch when you first apply it.

Upon first applying the mask, it has a fairly intense cooling and tingling sensation, which was equal parts slightly unnerving and reassuring that it was actually doing something. Following the instructions, I applied the mask for 15 minutes and then removed it and washed off the remaining residue. So what were the results? From a purely observational standpoint, my face looked almost immediately smoother and cleaner, and the size of my pores in the areas the mask was applied had shrunk noticeably. It also somehow managed to remove a stubborn blackhead that I was about to try and get out through other means. Overall my skin felt clean and refreshed for a good few hours after using this mask.

But how does the Wolf Project Mud Mask score against its product claims?

Cleansing – 10/10. There’s no question that the mask helps clean the parts of your face where it’s applied, and you can visibly notice the difference. 

Brightening – 2/10. Despite using the mask on four separate occasions, I didn’t see any particular brightening effects on my face. 

Oil Control – 9/10. High marks for this mask’s ability to keep my face oil-free, and it outperformed even the daily foaming cleanser from Wolf Project. 

Immediate Results – 10/10. A resounding yes! There’s no question that the mask is a very quick way to improve the appearance of your facial skin within 15 minutes, which makes it a handy hack for those keen on wanting to look their very best in the immediate term. 

So if you’re looking for a fast-acting product that’s bound to give your male face that is composed of oily, combination or acne-prone skin, the Mud Mask from Wolf Project is an awesome choice. 

Wolf Project Hydrating Aqual Gel

Out of all the Wolf Project products that I managed to test, the Hydrating Aqua Gel is probably the one that I most needed right now. As regular readers will know, I live in the often-times wintery tundra known as Canada. Yes, it gets cold up here, particularly in the winter season and the city I happen to reside in. All that cold arctic air tends to do a real number on my skin as far as dryness goes, so I was fairly excited to use this hydrating gel.

Designed to be used once or twice a week, this product’s primary function, as you can imagine, is to moisturize and refresh your skin. Featuring a pump-bottle cap, the bottle dispenses a fairly decent amount of gel, and upon application, it goes on clear. The lotion tends to absorb quite quickly, and my face felt quite nice and moisturized right after. That feeling subsided about after thirty minutes.

It’s difficult to characterize the smell with anything other than to say that your skin will smell “fresh.” I used this hydrating gel over the course of two weeks, and here are the results: 

Moisturizes the Skin – 7/10. I was relatively impressed with the moisturizing nature of this gel, particularly on the day that I applied it. I think if I were to be a regular user of this product, however, I’d stick to an every other day regime of applying it to my skin to maximize its benefits.

Prevent Skin Dryness – 9/10. – While I didn’t notice much difference on my face, I did try to use this gel on both my hands and feet, which tend to get quite dry during the winter. Overall I was quite impressed with the reduction in overall dryness. 

Retailing for $19.00, the price on the hydrating gel is a cut above a lot of moisturizers, but I think you’ll find you get your money’s worth. 

Wolf Project Hydrating Face Mask Sheet

Like the mud mask, the Hydrating face mask also comes in a pack of five and retails for $25.00. While the purpose of this mask is more along the lines of hydration and de-wrinkling, it’s also designed to provide immediate results. The ingredients in this mask are somewhat different as it is made of bamboo charcoal and soaked in natural serum.

I used this mask five times, and here are the results.

As with the mud mask, the Hydrating Face Mask Sheet was easy to apply and remove. However, unlike the mud mask, it felt as though my face was left far more soothed and moisturized, and the sense of moisture felt longer-lived.

Deep Skin Hydration – 10/10. Excellent hydration. 

Instant Glow – I don’t know how to judge this as it’s mostly just marketing speak so I won’t give a score here.

Immediate Results – 10/10. Like with the mud mask, there is a noticeable difference on your face after 10-15 minutes of use. 

Anti-Wrinkles – 6/10. Perhaps the results here would have been more dramatic if I had used this product more than five times. To be fair, Wolf Project states on their website that for best results, you need to “use daily for best results over time.” So while I did see some improvement in my wrinkles, particularly on and around my forehead, it’s likely that this is a product that you’ll need to keep using for some time to see its anti-wrinkle effects. 

Wolf Project Manicure Set

I don’t know about you, but I’m one of those men that’s constantly borrowing his wife’s manicure products. Much to her dismay, may I add. So it’s very nice to finally own my own manicure set that doesn’t look too feminine. Ideal for those that appreciate a minimalist look and are great to throw into a weekender or gym bag, the manicure set from the Wolf Project comes in a nicely designed leather pouch with a button snap closure. Inside are the components of a four-piece nail and manicure set for all your demanding grooming needs.

Anodized in a matte black finish, the set includes Nail clippers, tweezers, a file, and small and, may I add, extremely sharp scissors. Each of these items has a lovely premium-quality feel and construction, and I’m frankly surprised that they don’t charge more than the $11.00 for it. If you’re looking for a premium, male-focused, and minimalist manicure set, you can’t go wrong with this one.


All of the Wolf Project products that I tried met or exceeded my expectations, and I can confidently say that I’d recommend most of them to any man. That holds especially true for men that are relatively new to the skincare regime game. Good luck, fellas. As we age, we’re all going to need a few extra skincare products to prevent our faces from looking like an old catcher’s baseball mitt. The Wolf Project lineup of products is a good place to start. 

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